Know who's ready to buy, right now, in your ICP
We build signal tracking systems for your ICP to detect which accounts are facing problems you can solve, so you can focus on the right accounts, at the right time, with the right message.
Signal
Increase in number of exposed public assets.
Why it matters
Companies are often unaware of new assets. With this, outreach lands at the right time, and with the right, personalized message.
Signal
Bad app store reviews; decreases in rating; decrease in app downloads.
Why it matters
Our client reached out when poor UX became a pressing issue, for more targeted and relevant outreach.
Signal
Increase in reviews mentioning wrong sizing and returns pain.
Why it matters
Our client reached out when manufacturing issues became obvious. Combined with detailed info on who their suppliers are, their outreach to apparel stores became ultra relevant
You don't need to spray-and-pray to find your next customer
You pull a list from Apollo. 500 companies "match your ICP" on paper.
You blast them all... and get 1% reply rates because none of them actually have the problem you solve right now.
Weeks later, your SDRs have burned the territory and leadership asks why pipeline is still flat.
How we help your sales team
We build a custom monitor for your ICP, track the problem-specific signal that matters, and deliver alerts to Slack and your CRM. Your team never has to guess who to reach out to.
Problem-specific signals
The obscure trigger tied to what you sell — attack surface growing, pivoting into AI, returns pain in reviews — not generic funding rounds everyone sees.
Combined intelligence
Signal + firmographics + funding + team in place. We stack filters so you only get companies that are actually worth a conversation.
Slack + CRM delivery
Alerts land where your team already works. No new dashboard to check, no CSV exports to forget about.
Built for your ICP
Custom monitors for your vertical and the problem you solve, instead of a one-size-fits-all feed shared with every other sales team.
Maintained for you
Scrapers break, data sources change, false positives erode trust. We fix and tune the system without you having to ask.
Fast to adjust
ICP shifts? New vertical? We update the monitor in days — not the weeks it takes to rebuild a Clay table.
"What makes this different from
?"
Clay and Apollo give you funding rounds and competitor visits. That's not why someone buys your product. We build problem-specific signals combined with firmographics so your team only reaches out when it actually matters.
Clay, Apollo, et al
Generic signals everyone has. Funding, job changes, website visits. Weak context for outreach.
Build it yourself
Needs a dedicated person. Priorities shift. Scrapers break. Maintenance eats the team.
Sales Signals
One fee. Someone dedicated. Problem-specific signals combined with ICP fit. Delivered to Slack/CRM. Fast to adjust when your ICP changes.
Book a demo to explore your signal
Not sure what to track? Book a call. We'll figure out what signal your team would actually pay for. No sales pitches.
Frequently Asked Questions
What is a "sales signal" in this context?
How is this different from Clay or Apollo?
What does onboarding look like?
Who is this for?
Do you do outreach for us?
What does it cost?
A sales signal is evidence that a company in your ICP is experiencing the specific problem your product solves — right now. Not generic triggers like funding rounds, but problem-specific data: growing attack surface, pivoting into AI, reviews about returns pain, and similar.
Clay and Apollo give you generic, weak signals that don't tie to the specific problem you solve. Sales Signals builds the obscure, problem-specific signal — and combines it with firmographics so you only reach out when it actually matters.
We start with a discovery call to define your ICP and the signal that matters. Then we build the monitor, typically within a month, and start delivering alerts to Slack or your CRM. We maintain and improve it without being asked.
B2B companies with sales teams — SDRs, Heads of Sales, BDs, Account Executives. Best fit: funded startups scaling fast and hungry for targeted pipeline. Decision makers are usually Head of Sales or a sales-involved CEO.
No — we deliver intelligence, not outreach. You get alerts when companies show the signal, with context your team can use for targeted outreach. Your SDRs stay in control of the conversation.
From €1,000/month — setup fee plus flat monthly maintenance. Early users get favorable pricing on a discovery call. Book a call to discuss your signal and pricing.
We've done this before.
Many times.
Hey there. Diogo here.
I've built custom signal systems for cybersecurity companies, marketing startups, and recruitment agencies. Then, I've built my own SaaS on top of the same princples - Ecommerce Leads.
Sales teams know their ICP but don't know which of those companies are actually facing the problem they solve right now. I build the machine that finds them, and keep it running.
I know it's tempting to build everything ourselves with AI. But distractions eat away at sales momentum. Having someone dedicated to building these systems keeps you focused on selling, not on coding and maintaining. People kept asking me for systems to get them signals, and that's why I've built Sales Signals.
If you're strugling to hit your sales goals, then let's chat. I'll be glad to help you hit them!
